Ismail Dhorat » startupafrica http://ismaild.com Peering over the Edge of Tech,Life & Politics.... Thu, 26 Nov 2009 09:09:25 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Why @NMS_ZA (Nokia Music Service) Fails on twitter http://ismaild.com/why-nokia-music-service-fails-twitter/ http://ismaild.com/why-nokia-music-service-fails-twitter/#comments Fri, 22 May 2009 07:24:51 +0000 Ismail Dhorat http://ismaild.com/?p=327 So i have been tweeting about @amawheelies project for the last few days, and they just hit 100 followers and i won a voucher for Nokia music services. Now i must say i really appreciate it, and would like to say thank You.

However, out of integrity i have to call out an issue i see with the service. Upon going to the site i was faced with the message below.

picture-7

Apparently the site is only supported on Windows, and the only browser supported is Microsoft Internet Explorer 6!

I am not sure who is assisting Nokia with their social media strategy, but it clearly shows a misunderstanding of twitter and the community.

Why? Well worldwide Internet explorer has the most market share, but on my site StartupAfrica the most common browser is Firefox. I also wrote a post which clearly shows that early adopters favor Firefox. The same early adopters that are on twitter!

Lesson: If you are going to play where early adopters are, make sure your website and systems cater for them.

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